9 Virtual Recruiting Platforms to Enhance Your Campus Recruiting Process

As a campus recruiter, you’re well-versed in the context of an ever-changing landscape, and yes, things are very much changing.

Oh, don’t get us wrong: the fundamentals of engaging top university candidates aren’t going anywhere. But recruiters need to upgrade their toolbox to keep up with the tech-savvy Millennials and Gen Z reshaping the work world and the rise of the ‘hybrid recruitment’ model in response to the Pandemic.

Whether you’re sourcing for candidates online, conducting fieldwork at a career fair, or prepping for a good follow-up, here are 9 on-campus recruiting solutions to be excited about in 2021.

Let’s dig in by category:

Online Sourcing

First up, let’s check out Portfolium, a leading e-portfolio network for students to showcase their academic work, projects and skills to potential employers. These guys have developed a rather cutting edge cloud-based platform that curates candidate skills and credentials with style.

As of now, over 3600 institutes are employing the solution to help certify candidates and assess their programs’ success.

In practice, Portfolium offers a digital portfolio that showcases all students’ best qualities that simply don’t “sing” in a more rigid resume format. Not to trample their fire, their team has put it beautifully:

“Portfolium partners with colleges & universities to `help students connect learning with opportunity. Our ePortfolio network helps 5M+ students from over 150 partner institutions manage their skills and launch their careers. Portfolium’s cloud-based platform empowers students with lifelong opportunities to capture, curate, and convert skills into job offers while giving learning institutions and employers the tools they need to assess competencies and recruit talent.”

Portfolium’s company description on G2

Most recruiters know about the difficulties of recruiting candidates from younger generations. We’re impressed with how Portfolium brings a holistic view of a student’s abilities and establish a network of quantified candidates that helps employers improve candidate quality, reduce hiring time, and hire costs. You can use their ‘Folio Network’ as part of Canvas to create eye-catching company portfolios. It has a fantastic hiring poster maker tool to hold your hands and helps to increase your reach.

If you need to cast the net wider through online sourcing, give them a look, and enjoy.

Campus Recruiting Software

Career fairs and on-campus events are the meat-and-potatoes of campus recruiting technology, so you want to hit with maximum effectiveness here. At Rakuna, we’ve developed a targeted solution to the classical frustrations of campus and career fair recruiting.

You know the drill: It’s the same story of bloated paper trails, mixed up or lost candidate information, and of course, stacks of clipboards after each career fair or recruiting event, which almost always conclude with loss of time and reduced productivity.

To help you overcome these hurdles, we provide a mobile solution for the campus recruiters to capture and evaluate candidates’ credentials in person and a dashboard for the talent acquisition team to enhance the follow-up process and access to young talents.

With our campus & event app, Rakuna has been supporting a variety of companies such as National Grid, IXL Learning, and Express Scripts in cutting down more than 1400 recruiting hours every year.

More than a check-in software, our recruiting app allows recruiters to be 100% engaging with candidates while collecting required information at their fingertips. Imagine having a central online hub to manage your early-career talent pipeline. Expect these awesome features when working with our mobile app:

Rakuna Event App

• Instantly evaluate your candidates in real-time with customizable evaluation forms.


• Say goodbye to manual data entry thanks to our innovative resume snapshot technology.


• Rate and process your candidates anywhere with both online and offline support


• Easily keep track of your event ROI


• Simply enable the kiosk mode and let visitors check-in your event on their own.

Rakuna Recruiting Dashboard

• A centralized space for collaboration among recruiting teams


• Streamline your candidate pipeline with our dashboard


• Make the most out of our metric reporting tools to track your ROI with meaningful visuals.

From filtering candidates by specific criteria, sending out bulk messages for follow-up, collaborating with hiring managers and other recruiting team members, and having a visual, meaningful campus recruiting metric report at hand, you can do it all in one place using Rakuna platform. That’s the kind of next-gen campus recruiting solution that we talk about.

Interview Scheduling Tool

Another great solution to consider for your virtual recruiting platform is interview scheduling software. Rakuna’s Interview Scheduling Software automates the candidate interview scheduling process, cuts out the back-and-forth emails for scheduling and rescheduling so that recruiters can accomplish more.

Imagine, without all the menial administrative tasks commonly found within the scheduling process; your recruiting team can have more time getting to know and establish solid relationships with your candidates. That’s why we design the core features to free up as much time for recruiters and recruiting coordinators as possible:

• The solution can help you schedule all popular forms of interview, whether it’s 1-1, panel, phone, in-person or virtual, back-to-back, all-day sessions.

• Have all your calendar optimized and accessible in one place. Rakuna’s Interview Scheduling tool can integrate Google Calendar, Outlook, or iCloud calendars to streamline the scheduling process.

• Ever had difficulty managing schedules across different time zones? If you do, let the scheduling tool do it for you instead!

• Letting candidates self-schedule and reschedule not only provide maximum convenience for your candidates and statically make your business feel more approachable - Talk about killing two birds with one stone!

• Automated notification is fully customizable by users, simply set a task and time you want all stakeholders to be reminded and let our digital assistants handle the rest.

• Additionally, this interview scheduling solution allows employers to provide superior candidate experience with quick follow-up with customized and automated messages pre- and post-interviews.

And so much more…
Rakuna lets recruiters invite multiple candidates to schedule interviews with interviewers with just a few clicks with a simple bulk scheduling feature. Leveraging this interview scheduling tool, recruiters and recruiting coordinators can easily speed up the hiring processes and improve candidate experiences.

Virtual Career Fair

As both recruiters and candidates adapt to the “Hybrid recruiting” in a post-pandemic landscape, the ‘virtual event’ model remains a trusty tool for a modern recruiting team. Knowing this, Brazen continues to support recruiters in delivering some of the best virtual event experiences and find quality candidates in the process.

Put by their founder:

“We’re offering them something better than job listing. We’re offering them an opportunity to actually talk and connect with a real person.”

When it comes to virtual career fairs, you can join broad-based virtual career fairs hosted by companies like job sites like Monster.com, CareerBuilder.com, or organize your own. If you are keen on managing your virtual career fair instead, Brazen is going to be worth your attention:

• Brazen provides its users with a “white-label platform” where you still have all the tools to comfortably host a virtual event while leaving the branding for you to customize to your heart’s content.

• Brazen is incredibly user-friendly, from their intuitive UI to seamless performance across most PCs, laptops, and mobile devices.

• The ‘Virtual Concierge’ function will ensure your candidates are constantly engaging with your team by providing automated text or video answers to FaQs or routing the asking candidate to the nearest available team member.

• Brazen’s candidate sourcing solution allows candidates to choose how they interact with the recruiters - ultimately increasing conversations between two parties.

If you want to expand your virtual recruiting strategy to reach prospective candidates, consider making Brazen part of your plan to give your team a much-needed boost.

Video Interview Platform

Campus recruiting often lacks the budget and resources to reach all of the campuses you would like to, so live and on-demand video can be a boon. There are many video interviewing software options to pick from, but we believe HireVue is the pioneer in this space.

In their own beautiful words:

“We make business personal again. And we do it by promoting meaningful human interaction through a digitally enhanced, connected experience that we call a Talent Interaction Platform™.”

HireVue provides both asynchronous (one-way) and synchronous (two-way) video interviews with nifty extras like:

• It’s a scalable solution, able to change according to the host’s needs or the size of the event.

• The solution comes packed with a hiring assessment software with innovative test methods such as game-based assessment for your team to better analyze and filter only the best candidates even before the actual interview.

• HireVue comes with a conversational AI chatbot to help you engage with your leads or push the conversation to the right team member and speed up the hiring process.

• Users will have access to HireVue Builder - an interview builder with the ability to set criteria and questions based on job-related skills and attributes. Recruiters and hiring managers will also have access to more than 1,000 job-specific interview guides vetted by psychology experts.

In other words, it’s an excellent format for vetting more candidates in a shorter amount of time while maximizing personalization and candidate experience, and we love it!

Structured Digital Interviews

If you are looking to double your odds of hiring the right person, implementing a structured interview process is the way to go. Instead of relying on a random set of questions for each candidate, a structured interview methodology provides you with the means to objectively compare applicants based on standardized criteria.

By allowing you to digitize your custom interview guides and rating rubrics, the VidCruiter platform has made the process of conducting structured interviews significantly simpler:

• Interview script and rating scales are easily accessible from the device of choice no matter what interview model you operate with.

• Having problems with structured interviews? Download the detailed guide straight to your device or have them embedded right on your live interview screen.

• The system then organizes the information submitted by each team member and automatically calculates a candidate’s score in real-time. You can quickly sort applicants based on their ratings and find the top performers in no time.

Performing structured interviews is a great way to minimize the recruiter’s bias and establish a clear scoring baseline. If you are or planning to conduct structured interviews, Vidcruiter is your ideal companion.

Virtual Event

A great alternative to Brazen for virtual career fairs or the virtual recruiting platform is Hopin. Hopin is a London-based startup that just launched its product in March 2020. The company has since expanded rapidly from a 6-people team to targeting 200 headcounts by the end of 2020. They are extremely busy with scaling to meet the exponential demands accelerated by Covid-19 now.

Hopin’s virtual event platform empowers organizations that help job seekers and businesses to connect on an easy-to-use platform to replace traditional in-person recruiting events. Their offering allows companies to create an in-person event experience as effectively as possible, but online and all in one place.

Hopin allows up to 100,000 people to tune in to presentations on the stage. They are aiming to increase this figure up to 1 million soon.

As a user of Hopin, you will gain access to some of the most powerful and intuitive tools to host your event:

• With its simple drag-and-drop module, the ‘Hopin Canvas’ can help you create an eye-catching landing page with lightning-fast speed.

• Hopin possesses an optimized registration suite with features such as widget creation to redirect visitors from any third-party sites to your registration page, bulk purchasing, and attendee management to help simplify your registration flow.

• Hopin’s Analytic suite can cover your event from start to finish, track essential data like registration, ticket sales, both interaction, and so much more to calculate your event’s ROI.

• The Virtual Venue suite allows you to create multiple forms of interaction from quizzes, Q&As, polls, and more to keep your attendees engaged with the event and your team.

We are very impressed with the sleek design and easy-to-use platform, especially its networking feature to avoid the traditional live streaming virtual events that lose the interaction and engagement aspects of the in-person events.

Candidate Sourcing Platform

Are you aware that LinkedIn’s social networking professional site is larger than Facebook, Twitter, and Instagram?

It has over 600 million professional profiles, suggesting almost endless network connections.

In addition to being a job-posting and networking platform, Linkedin’s talent solutions such as LinkedIn Recruiter can help recruiting teams identify, sort, and attract the best candidates on the site:

• Streamline the collection of potential candidates’ information and profiles thanks to its practical search tools and over 20 advanced recruiting filters.
  

  On24, one of the companies taking advantage of LinkedIn Recruiter said the app helps to reduce their time-to-hire by 30% since using the app.

• Get unlimited access to the entire LinkedIn network of more than 400 million members, stay updated with prospective candidates, and enhance collaboration with other team members.

• Recruiters can review profiles, manage job postings, add and save notes or assign tasks to teammates on each candidate in a blink of an eye - thanks to the mobile app. The app works well on both iOS and Android mobile operating systems. It is free to download.

Linkedin is great to help recruiters to reach out to passive applicants. According to Linkedin, approximately 70% of the global workforce are “passive applicants” and such users are considered the optimal target for recruiters. As a recruiter, you can recommend a particular job opening to the candidates. Also, recruiters can actively look for candidates using keywords and can narrow their searches for suitable candidates in their profiles by cross-referencing requirements.

Both Linkedin’s IOS and Android mobile apps work seamlessly. Users can get them from respective digital stores such as AppStore completely free, enabling recruiters to review profiles, handle job postings, add and save notes more quickly and conveniently at the same time. In reality, Linkedin’s statistics show that three-fourths of recruiters claim to work better and more effectively on the app.

College-Focused Candidate Sourcing Platform

WayUp is a virtual recruiting platform where college students or fresh graduates and employers can effectively connect. WayUp allows recruiters to discover and identify early career applicants for paid internships and entry positions. Besides that, this virtual recruiting platform can help businesses recruit more applicants in a shorter time with a network of more than 4.5 million graduates and over 6.500 universities and colleges listed.

If you want to boost your Diversity and Inclusion recruiting efforts, WayUp has just the thing for you. Users will not only have access to a talent pool of over 6 million candidates (71% of which are underrepresented minorities), they will also have access to a D&I-focused analytic suite to highlight different D&I elements in your recruitment funnel such as which school is sending out the most diverse students. To top it all off, it is effortless for candidates to create a free profile on WayUp; the platform’s matchmaker will handle the rest.

If you are putting a heavy emphasis on diversity and inclusion in your college-focused recruiting program, try WayUp!

Conclusion

So there you have it. We hope you’ve enjoyed this targeted glimpse into the future of campus recruiting technologies. Here’s to riding that future together.

Read more: Best practices for accepting resumes at career fairs.